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There comes a point where the language of marketing loses its connection to the real world. Business language and formal language have their place, but it isn’t in b2b marketing for technology companies. At least not most of the time. And this isn’t even taking into account that plain language can also be compelling language. Some real-world examples:1. Data and AI preparednessActual...

Assessing the Role of Large Language Models in Marketing TL;DR:Businesses that need superior writing will continue to need the services of talented copywriters. Businesses that need basic, competent writing may be able to use AI-written copy as-is. Generative AI technologies now possess the ability to produce copywriting and graphic design. This is prompting marketing professionals to consider...