You’ve got a great idea for your website. An outstanding idea. An idea that will grab visitors by their eyeballs, seize control of their brains, and make them SCREAM WITH DESIRE to buy your product. It’s a nifty idea. You take your idea and put it down on paper. In a memo. Great memo. Brilliant memo. Show it to your boss. Boss loves it. Gets excited. Starts to wiggle. Sends several...
Great idea.
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